Myth #3: The broker has interested buyers

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“They have interested buyers already lined up to buy my property.”

FIXE.IMMO tip of the day: If you want to know whether or not the real estate broker who left a flyer in your mail really has buyers lined up for your property, call them up and ask them to sign a 48 hour exclusive brokerage contract with no publication on Centris/MLS. If they refuse or try to squirm their way out, you’ll know they don’t actually have anyone lined up. They’re just trying to get you to list your property with them.

Brokers often use this old tactic to lure unsuspecting homeowners into listing their property with them. Remember, buyers don’t “belong” to a broker. Buyers are free to deal with whomever they want. Since there is no formal relationship between a potential buyer and their broker, the buyer is free to deal directly with the listing broker or to find another collaborating broker at any time.

Today’s buyers no longer depend on brokers to inform them of the properties available on the market. We’re not in 1984 anymore. Brokers and the public can monitor new properties that meet their criteria coming onto the market with real-time notifications from Centris / MLS.

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